Nearly all growing companies attempt to diversify and expand into other segments of the market, yet very few do so as boldly as Kingston did. They are one of the oldest companies in the PC business but were almost exclusively focused on memory-related products. Even after they founded HyperX, their “advanced” or “gaming” side-brand, the company remained almost exclusively focused on RAM and flash memory products.

However a few years ago, HyperX took a leap of faith and decided to diversify their products range to include gaming peripherals. They initially released a single mechanical keyboard, the Alloy FPS, a keyboard that was designed to be durable and practical, but with a minimalistic design. Their release came at a time when keyboard designs were gradually getting more complex and extravagant, with users appreciating HyperX’s fresh approach and making the Alloy FPS a huge success.

After the initial success HyperX had entering the peripherals market, they released several input and audio related products, as well as new mechanical keyboards, establishing a foothold on the peripherals market. To that end, for today's review we are taking a look at the latest and most advanced mechanical keyboard that the company currently offers, the HyperX Alloy Elite RGB.

At first sight, the new keyboard looks just like the Alloy Elite that the company released about a year ago, and accordingly many would wrongly surmise that HyperX merely added RGB lighting to it. However, the latest version of the Alloy Elite mechanical keyboard goes well beyond its predecessor, adding advanced programmability options, improved software, and RGB lighting, making it a much stronger contender for the high-end mechanical keyboard market. And just as well, as with a price tag of $140, HyperX needs something that can go toe-to-toe with the best keyboards if they want to charge matching high-end prices.

Packaging and Bundle

We received the HyperX Alloy Elite RGB in a large, sturdy cardboard box. The artwork is relatively simple, focused on a picture of the keyboard itself, yet it stands out a lot due to the many colors involved. Two extra stickers at the top right and bottom left corners of the box indicate the installed switches and the keyboard’s layout respectively.

HyperX includes eight extra “gaming” silver-colored keycaps, as well as a keycap puller, into the keyboard’s bundle. Four of the keycaps (WASD) are also textured, while the other four (1234) are not. We also found basic installation and support documentation inside the box.

A removable full-size plastic wrist rest is also supplied alongside with the Alloy Elite RGB. A tread-plate pattern, similar to that of the textured extra keycaps, covers more than half of the wrist rest.  The surface of the wrist rest is treated to feel soft and smooth to the touch.

The HyperX Alloy Elite RGB Mechanical Gaming Keyboard
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  • jtd871 - Thursday, January 24, 2019 - link

    Shame about the obtrusive branding...
  • nathanddrews - Thursday, January 24, 2019 - link

    You mean the single HyperX logo above the 10-key and the small symbol on the spacebar? Yeah, WAY over the top!
  • jtd871 - Thursday, January 24, 2019 - link

    It could have been yet more subdued is all.
  • sonny73n - Friday, January 25, 2019 - link

    Nath are you being sarcastic? That obtrusive logo should be much less noticeable than the rest of the characters. It should not be a distraction for novice typers. That’s a deal breaker for me, unless it’s $20 and come with some black tape.
  • Orange_Swan - Thursday, January 24, 2019 - link

    meh, I'm not that bothered. guess its personal opinion
  • DigitalFreak - Thursday, January 24, 2019 - link

    I've never understood why these types of keyboards are so expensive.
  • sarcasm9 - Thursday, January 24, 2019 - link

    Because people will pay it without looking around for better deals. I bought a Redragon on Amazon that's very similar to this keyboard for half the price.
  • PeachNCream - Thursday, January 24, 2019 - link

    I bought a Model M still new in packaging at a computer show in 2001 for $5. However now that mechanical keyboards are marketed as premium products, they gain product features that add cost (LEDs, value-added software, advertising cost, etc.) and the OEM adds a considerable markup since people will endure the higher price for what they fell is an improvement or added prestige. I hate to use a "compare-everything-to-a-car" thing, but pickup trucks were really inexpensive to manufacture and produce until they were accepted as a status symbol. Its hard to blame companies for taking advantage of that sort of situation or actively working to create a product category like this through marketing efforts. As a shareholder, I'd want heads to roll at the C-level if easy profits were left on the table because the company had an attack of ethics and didn't fabricate a need for a high margin product since those profits translate into share price and dividends.
  • Carmen00 - Thursday, January 24, 2019 - link

    It's interesting how culture and geographic location affects values. I'd want heads to roll at C-level if profits were made at the cost of ethics. Sustainable business, especially in a lower-income country, can't rely on a fabricated need. I'd have concerns as a shareholder that the business foundations aren't solid.
  • sonny73n - Friday, January 25, 2019 - link

    We just have to stop buying what we don’t need. But most Americans are materialistic. It’s impossible for those to distinguish between “need” and “want”.

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