Razer’s Chroma branding has signified a rich, multi-colored lighting ability for many of Razer’s products, whether they be mice, headphones, laptops, keyboards, and more. Chroma offers the user to configure the color scheme with up to 16.8 million colors, in a variety of zones, or even per-key lighting schemes, all controlled through the Razer Synapse software. With the addition of Chroma supported apps and games, lighting can be controlled from within the program as well, so, for instance, if you are running low on ammo, your keyboard can flash to let you know.

Chroma has been one of Razer’s strongest assets in its accessory lineup, and last year they even brought their per-key RGB backlighting to the Razer Blade Stealth Ultrabook, then later to their Razer Blade, and now the Razer Blade Pro. At the time, the Stealth was the first notebook to offer per-key RGB backlighting, and in practice it’s much nicer to use than something with zoned lighting.

At CES 2017, Razer is announcing that they are now bringing Chroma lighting to the entire room, with Project Ariana. This is a concept project at the moment, but the idea is pretty interesting, and it can possibly bring even more immersion to the gamer.

At the center of Project Ariana is a high-definition video projector, which features an ultra-wide fish eye lens for maximum room coverage. It features a pair of 3D depth sensing cameras in order to calibrate itself to the room it is in, to provide the best projection for any room.

When in the game, the projector can be used to augment the room lighting to bring a deeper experience, and you can imagine lightning or gunfire flashes around the room bringing a whole new complexity to the involvement of the gamer. As a video projector, it can also be used for exact that as well.

It’s certainly an interesting concept, but likely needs to be seen to be experienced fully, and Razer will be demoing Project Ariana this week at CES, so we hope to get some hands-on time with it.

In addition to the expansion of Chroma to the room, Razer is also expanding Chroma support to third parties. Razer has sold over five million Chroma devices, and they have worked with developers to add Chroma app support to top games like Overwatch, and more, so it makes a lot of sense for them to bring other device manufacturers on-board. With one larger ecosystem, they would hope to get even more developer support, and from the third-party point of view, they will have a turn-key solution without having to develop an entirely new one – at a licensing cost of course.

Razer has announced they have several hardware partners already lined up to support Chroma on their own products, including Lenovo, NZXT, Antec, Lian Li, Wicked Lasers, and Nanoleaf. Several of these companies have already worked with Razer in the past on devices, so this extension of cooperation isn’t too surprising.

Project Ariana is currently in the prototype phase, so it will be a little while before Razer is ready for production, and therefore pricing is a long time away yet, but this seems like a natural extension to the Chroma ecosystem they’ve already created, and could bring a lot of “wow” factor to a gaming room.

Source: Razer

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  • nathanddrews - Thursday, January 5, 2017 - link

    I don't see Philips Hue in the partner list. It's not the only one, but it's a big one. I've been experimenting with Hue/Kodi integration for something very similar to this (change ambient room lighting based upon video content), but the latency is a bit too unpredictable due (I think) to the limited command processing abilities of the Hue Hub.
  • Tyronita - Thursday, January 5, 2017 - link

    I would love Phillips Hue integration with Razer Chroma and one of the main reasons I bought alot of products from the razer chroma line is because I had a very strong feeling that they would eventually work together to add a new reason to buy both there products as it would entise new communities such as the pc gaming community and the home automation (smart home) community. I am looking forward to there partnership. Even though Razer announced the partnership today in there new project Ariana video this is not the first hint of there partnership their was a video 6 months ago on the official Razer youtube channel they displayed Overwatch integration with the Blackwidow Chroma hooked up to a Phillips Hue wireless table lamp.
  • dishayu - Thursday, January 5, 2017 - link

    The demo at Razer's CES booth does include Philips Hue lighting though. Plus they showed it working with Chroma at E3, 6 months ago like Tyronita said.
  • negusp - Thursday, January 5, 2017 - link

    This looks ridiculously stupid, but to each his own I guess.
  • SunnyNW - Thursday, January 5, 2017 - link

    Reminds me of Illumi-room(not sure if that is correct) from Microsoft which was shown off a few years ago, I thought it seemed somewhat promising.
  • r3loaded - Thursday, January 5, 2017 - link

    Man, they're not going to stop until even your cat and toaster have RGB lighting.
  • BrokenCrayons - Thursday, January 5, 2017 - link

    Haha! :3
  • WorldWithoutMadness - Thursday, January 5, 2017 - link

    Dang, now kid who buy razer rgb kb+mouse+mousepad set will also buy this.

    I'm sure they'll announce rgb speaker next year.
  • Tylanner - Thursday, January 5, 2017 - link

    This is antithetical to the massive tidal force that is Virtual Reality.

    The case could be made that it is a boneheaded version of augmented reality.

    That being said, I have large Nanoleaf system so I will be any easy target here.
  • TesseractOrion - Thursday, January 5, 2017 - link

    I was sorry to see Phillips deprecate Ambilight for the PC (whilst still using it on TVs). Though there are several home-made imitations, this looks more promising & expansive (unless Microsoft haven't given up on their similar version)...

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