IFA 2016: Panasonic Press Eventby Ian Cutress on August 31, 2016 9:02 AM EST
09:06AM EDT - A rush to start - Panasonic want to talk Smart Cities today
09:07AM EDT - 'A smart town is a joint project between public and private sectors'
09:07AM EDT - Fujisawa as a blueprint
09:07AM EDT - Panasonic is involved not only in Japan
09:08AM EDT - Video on the screen
09:08AM EDT - 'Ecofriendly'
09:09AM EDT - Denver 'City Now' in the US is part of a larger innovative which Panasonic is a part of
09:09AM EDT - Panasonic provides smart heat pumps with EDF in Lyon
09:10AM EDT - Tsunishima is another target with strong 2018 targets
09:11AM EDT - Including hydrogen power and a 'hydrogen society'
09:11AM EDT - using Panasonic's key technical expertise
09:12AM EDT - Even Denver Airport, with traffic managing for throughput and health as well as power generation
09:12AM EDT - They key point is that 'A Smart City is a a collaborative approach'
09:13AM EDT - Unveiling a new project as a major partner
09:14AM EDT - a video
09:14AM EDT - like the last one, it's being narrated by someone with no change in tempo or voice cadence and a fair amount of buzzwords
09:15AM EDT - 'Future Living Berlin'
09:15AM EDT - 'We as Panasonic offer smart solutions, from the home to the city'
09:16AM EDT - 'Building the homes of tomorrow'
09:17AM EDT - 'multi-generational concepts'
09:17AM EDT - what does that exactly mean? it keeps being repeated
09:18AM EDT - Experts on stage talking about 'future smart living'
09:19AM EDT - The experts are meant to be answering questions, they're reading from a teleprompter
09:19AM EDT - 'smart home technology will help with assisted living for an aging generation'
09:20AM EDT - The speakers are blatantly answering the questions by reading from the teleprompter at the back
09:21AM EDT - 'We gain experience with every project we do and that helps the people living in our future home designs'
09:22AM EDT - Security in cooperation with Allianz with the Berlin project
09:24AM EDT - 'our smart homes must be energy sustainable in the long term, and invest in photo-voltaic and battery technologies'
09:24AM EDT - 'It has to be affordable as well'
09:25AM EDT - Consumer technology is also involving, such as the 'one screen to control everything'
09:26AM EDT - Panasonic has a transparent OLED display which is a window/TV
09:27AM EDT - Some info about home applicances
09:28AM EDT - 'Create interconnected products that fit into your life and actually useful'
09:28AM EDT - All in one concept device: It washes, dries, folds and stores clothes in a single solution
09:29AM EDT - Next year, an automated folding bot called Laundroid
09:30AM EDT - Using AI and image processing to fold is quite interesting
09:31AM EDT - New Panasonic Experience Fresh range of products with a focus on fresh food storage and preparation
09:32AM EDT - 'Inspired by Japanese technology and premium culture'
09:34AM EDT - Fashion product updates, and the only female so far this presentation comes on stage to pick them up and take them off stage
09:35AM EDT - Now 4K
09:36AM EDT - HC-X1 new 4K video camera, 60 fps, 1-inch sensor, wide 24mm lens with x20 optical
09:36AM EDT - Leica lens tie in
09:37AM EDT - New autofocus algorithms for fast moving events
09:37AM EDT - Available from December
09:38AM EDT - New 4K/UHD Blu-ray player for European market - the UB700. Will be UHD Certified and support Rec. 2020
09:38AM EDT - Integrated co-processor translates 4:2:0 to 4:4:4
09:39AM EDT - Now TVs
09:39AM EDT - DX900 has been out a few months, with 4K Pro HDR and UHD Certified
09:42AM EDT - Promoting prowess over Plasma, LCD and OLED
09:43AM EDT - 'We want to improve OLED with better black reprodiction'
09:44AM EDT - 'We will strengthen our LUTs to get better black performance from the panel'
09:44AM EDT - Panasonic is fully committed to 4K HDR, from recording to playing
09:45AM EDT - New technical collaboration with Berliner Philharmoniker to update its digital concert hall
09:51AM EDT - Extend to Panasonic's brand, Technics
09:52AM EDT - Now Panasonic in cars
09:52AM EDT - Working with Panasonics car systems to tune for classical music
09:53AM EDT - That's a wrap