LG Announces 4-Pronged Mobile Strategy for 2011by Brian Klug on February 14, 2011 7:24 PM EST
On the first day of MWC 2011, LG announced its four-part smartphone and tablet strategy for 2011 as part of what it's calling a "new beginning" for becoming a key contender in the mobile space.
The strategy is simple and four-pronged. The first is dual-core and multi-core processing for performance. We've already taken a look at the LG Optimus 2X, the first dual-core phone, and found that it brought Android an appreciable speed increase. The software on the Optimus 2X is getting more stable - we're told the instability we saw in our review unit is totally fixed in newer builds, which we're having flashed.
The second part is display innovation, which no doubt is a reference to the LG Optimus Black and its super-bright NOVA display, or the inclusion of 3D stereoscopic displays on other LG smartphones. We got to look at the NOVA briefly at CES and were impressed with how bright and contrasty the display is, and we'll look at it in due time. Hopefully NOVA displays will move into more displays beyond just the Black.
The third arm is 3D - which brings us to the LG Optimus 3D. As we already mentioned, the LG Optimus 3D is OMAP4 based with an OMAP4 4430 and features a glasses-free autostereoscopic 3D display and stereoscopic camera. The 3D camera system consists of two rear-facing 4 MP cameras spaced 24 mm apart. Recording in 3D also includes a live 3D preview with real-time adjustible depth control. We got a few minutes to look at the Optimus 3D and came away decently impressed with the glasses-free 3D screen. You can't see it above, but that golf game is entirely 3D on the Optimus 3D.
LG is aggressively marketing fact that the Optimus 3D is both dual-core and dual-channel. By dual-channel, LG is referencing OMAP4's dual-channel LPDDR2 memory interface. The Optimus 3D is listed as having 4 Gigabits of RAM translating to 512 MB. LG showed off the overall quadrant score of the 3D, and though we're not completely sold on Quadrant being a competent benchmark that truly reflects performance, the 2958 score is impressive next to 2670 which we saw on the Optimus 2X. The Optimus 3D captures 3D at 720P and 2D in 1080P. We look forward to benchmarking OMAP4 in due time.
|Samsung Galaxy S Fascinate||LG Optimus 2X||Motorola Atrix 4G||Samsung Galaxy S II||LG Optimus 3D|
|Height||106.17 mm (4.18")||123.9 mm (4.87")||117.8mm||125.3mm||128.8 mm|
|Width||63.5 mm (2.5")||63.2 mm (2.48")||63.5mm||66.1mm||68 mm|
|Depth||9.91 mm (0.39")||10.9 mm (0.43")||10.95mm||8.48mm||11.9 mm|
|Weight||127 grams (4.5 oz)||139.0 grams (4.90 oz)||135.0 grams||116 grams||168 grams|
|CPU||1 GHz Samsung Hummingbird||NVIDIA Tegra 2 Dual-Core Cortex-A9 (AP20H) @ 1 GHz||NVIDIA Tegra 2 Dual-Core Cortex-A9 (AP20H) @ 1 GHz||Samsung Exynos 4210 Dual-Core Cortex A9 @ 1GHz||TI OMAP 4430 Dual-Core A9 @ 1 GHz|
|GPU||PowerVR SGX 540||ULV GeForce @ 100-300 MHz||ULV GeForce @ 100-300 MHz||ARM Mali-400 MP||PowerVR SGX 540|
|RAM||512 MB LPDDR1||512 MB LPDDR2 @ 600 MHz data rate||1024 MB LPDDR2 @ 600 MHz data rate||1GB||512 MB LPDDR2 - Dual-Channel|
|NAND||2 GB, 16 GB microSD (Class 2)||8 GB integrated (5.51 GB internal SD, 1.12 phone storage), up to 32 microSD||16 GB integrated, up to 32 microSD||16 GB integrated, up to 32 microSD||8 GB integrated, up to 32 microSD|
|Camera||5 MP with auto focus and LED flash||8 MP with autofocus, LED flash, 1080p24 video recording, 1.3 MP front facing||5 MP with autofocus, LED flash, 720p video recording, VGA MP front facing||8 MP with autofocus, LED flash, 1080p video recording, 2MP front facing||Dual 5 MP autofocus stereoscopic - 720P 3D capture, 1080P 2D|
|Screen||4" Super AMOLED 800 x 480||4" IPS LCD 800 x 480||
4" PenTile LCD 960 x 540
4.3" Super AMOLED Plus 800x480
4.3" Autostereoscopic 3D LCD 800x480
LG has secured a strategic partnership with YouTube to enable the Optimus 3D to both upload and locally play 3D content. YouTube feels that the Optimus 3D provides a leading 3D experience by enabling record and playback, and and in this way will catalyze 3D adoption.
The Optimus 3D also has a dedicated 3D interface, including some preloaded 3D games from gameloft. It looks like NOVA (as in the game, not the display - how's that for a namespace collision) will be an included HD 3D title.
The fourth part of LG's strategy is getting into the "true tablet war" with the Optimus Pad.
LG wants the Optimus Pad to be an optimal balance between portability and productivity with an 8.9" size, and thinks it has the form factor right. The size is indeed an interesting balance between the 7" and 10" form factors we've seen thus far. LG made numerous illustrative comparisons with the Galaxy Tab and iPad.
The Optimus Pad is NVIDIA Tegra 2 powered, running Android 3.0 Honeycomb, and also incorporates a 3D camera system consisting of two 5 MP cameras. There's a host of preview modes, including mixed, anaglyph, and side-by-side viewing. There's also HDMI 1.4 output to playback that 3D on appropriate displays. The Optimus Pad also brings a 2 MP front facing camera (which seems to be the new standard) for HD video conferencing. We got some time with the Optimus Pad and plan to publish our impressions of the tablets we've seen so far in the next few days of MWC.
The Optimus Pad will be available in April, the Optimus 3D in May.
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dagamer34 - Monday, February 14, 2011 - linkLooks like the LG Optimus 3D may be the best way to watch 3D content. One would only hope that Hollywood would start offering 3D content on the LG Optimus 3D as a gateway drug to getting people to buying 3D HDTVs.
B3an - Tuesday, February 15, 2011 - linkI wish this 3D fad would just die already. Sales are poor, it's not real 3D, image quality suffers, theres health issues, and no one is interested. No one with more than single digit brain cell counts anyway.
vol7ron - Tuesday, February 15, 2011 - linkI haven't had a chance to experience the 3D, but I think this is a catalyst.
I like how the Optimus 3D is going to be larger; based on the picture, it looks like the screen is larger than the Optimus Black :) [finally]
I don't like how the tablet is small. It's almost as big as the phone. Can someone please market a 8.5 x 11 screen?
sdffds6546 - Tuesday, February 22, 2011 - linkI like how the Optimus 3D is going to be larger; based on the picture, it looks like the screen is larger than the Optimus Black :) [finally]
sdffds6546 - Tuesday, February 22, 2011 - linkany clarification on what bands the lg optimus 2x will support state side? 1700mhz is a must for t-mobile
headbox - Monday, February 14, 2011 - linkI could have used a 3D video camera for the "Valentine's" POV video I made of my wife last night!
sprockkets - Monday, February 14, 2011 - linkany clarification on what bands the lg optimus 2x will support state side? 1700mhz is a must for t-mobile
j.harper12 - Monday, February 14, 2011 - linkI hate how they market the Optimus 3D as having 4 Gb of ram! So many people are reporting it as 4 GB of memory, and I was just dying to own the phone with 4 GB of memory! Stop screwing around with nomenclature! It's bad enough 4G means nothing and that apparently 1 GB is equal to 1000 MB... we're not stupid! Your phone has 512 MB of ram! That's what you should be telling people. Within a few months we'll all own phones that have:
128 Gb of storage
4 Gb of ram
Infinite contrast screens with 0ms gray to gray to gray response times
Blazingly fast 4G speeds of 3 Mbps
Expandable storage of up to 256 Gb
___ mm thin
Magical magicness of magnificently magical magnificence
PPI Retina equivalency when device is held ___ inches further from face, as in:
"My Evo got a new firmware update, and now when I hold it 4' from my face it's impossible to see the pixels, it's just like having a Retina display!"
Please, start telling it like it is, seriously.
Brian Klug - Tuesday, February 15, 2011 - linkI definitely noticed that they're marketing it as 4 Gigabits instead of 512 Megabytes. I saw that too and converted. Oddly enough their other spec sheets list things in *bytes. Very puzzling.
piroroadkill - Tuesday, February 15, 2011 - linkBut it does have 4Gb of RAM.
What you're complaining about is the fact that it doesn't have 4GB (or correctly, GiB) of RAM.
b = bits
B = bytes