In the back of my mind I guess I had always assumed Sharp made some sort of smart device, but I was still taken aback at their booth at IFA, where the Sharp Aquos D10 smartphone was on display. This device is very much an attempt at a focused mid-range product, but it was the display panel that was attracting the most attention.

Aquos. Ak-wos? A-cue-os?

Truth be told, I’m not a fan of the Aquos name. I’m not even sure I pronounce it correctly. However Sharp has built the Aquos brand through its displays, and now has a good opportunity to bring innovate display technology to the smartphone industry, either through its own devices or through other OEMs. With a large part of IFA focused on 4K and 8K TVs, I had half hoped I had stumbled across another 4K smartphone, but instead Sharp’s new device states two interesting tid-bits of information.

The focus is on the panel: a 5.99-inch 2160x1080 FFD LCD with a supposed 91% screen to body ratio. The device has a notch and a sizable bottom chin, so I’m not sure if that 91% holds up. Sharp also lists the display with a WCGP, a ‘Wide Color Gamut Panel’, but fails to elaborate as to what this means, although likely some high coverage of AdobeRGB or DCI-P3. This isn’t seen that often on a mid-range device, so it will be interesting to see if the display is also calibrated out of the factory.

5.99-inch is still sizable for a mid-range phone, and for example here it is next to the 6.3-inch Honor Play with an 89% screen to body ratio:

Under the hood of the Aquos D10 is a Snapdragon 630 SoC, which runs a quad Cortex-A53 (2.6 GHz) plus  quad Cortex-A53 (1.8 GHz) configuration, and is paired with 4GB of DRAM and 64GB of storage. The device will ship with Android 8.0, however with ‘Sharp UI’ enhancements on top. On the back is a dual rear camera, listed as a 12MP+13MP combination, while the front camera is rated at 16MP. The fingerprint sensor is on the rear.

The battery is a little smaller than I had hoped, only coming in at 2900 mAh, but Sharp lists over 20 hours of talk time with this. Dual nano-SIM is supported, along with a microSD card at 128GB (it isn’t stated if the microSD takes one of the SIM slots). Connectivity comes through the intergrated Qualcomm modem, which in this case is only Cat 4 (150 Mbps), but the Wi-Fi is 802.11ac dual band. It uses a USB Type-C connection also.

The D10 is set to come to Europe in September, priced around 400 Euro.

Related Reading

Comments Locked


View All Comments

  • nirolf - Tuesday, September 18, 2018 - link

    "a Snapdragon 630 SoC, which runs a quad Cortex-A73 (2.6 GHz) plus quad Cortex-A53 (1.8 GHz) configuration"

    Something is wrong here.
  • YoloPascual - Tuesday, September 18, 2018 - link

    Had to re-read that line multiple times.
  • bubblyboo - Tuesday, September 18, 2018 - link

    Unfortunately it is 630 and not 636, so it's just the same ol 8xA53 config.
  • aryonoco - Tuesday, September 18, 2018 - link

    Ian should really leave smartphones to those better suited to cover it.
  • bubblyboo - Tuesday, September 18, 2018 - link

    Just noticed but the phone has a notch, just hidden in the images.
  • Sttm - Tuesday, September 18, 2018 - link

    Yeah it is kind of obscured, seems quite thin, nicely inline with the clock and status row. Looks better than Pixel 3XL hahah.
  • ozzuneoj86 - Tuesday, September 18, 2018 - link

    So who is actually going to make these? Since 2015 Sharp's TVs have been made by the Chinese budget manufacturer Hisense, and that includes TVs bearing the Aquos name. There were some Hisense branded tablets being sold a few years ago and they were passable but certainly not GOOD. If they're making phones now... no thank you.
  • Manch - Wednesday, September 19, 2018 - link

    HiSense TV's are how Vizio was when they came out. Cheap price/Cheap build. Then they got better and its a Great Price/Decent Build. Hopefully they don't become another Vizio with High Price/Decent Build
  • Diji1 - Friday, September 21, 2018 - link

    The Sharp phone I own now seems very well built and appears much more expensive than other cheap China phones such as Xiaomi branded.
  • WorldWithoutMadness - Wednesday, September 19, 2018 - link

    Wow, 400 euro... good luck selling lots of that

Log in

Don't have an account? Sign up now