Qualcomm VR and AR Press Event: Live Blog (7pm PT, 2am UTC)
by Dr. Ian Cutress on May 29, 2018 9:49 PM EST- Posted in
- VR
- Qualcomm
- Augmented Reality
- AR
- XR
09:54PM EDT - Qualcomm is attending the AWE Event, an AR and VR expo. We're here at their press event in Levi's Stadium, ready for the Live Blog. Event starts at 7pm Pacific.
09:57PM EDT - Home of the '49ers
09:57PM EDT - About to start in a few minutes
09:58PM EDT - AWE is one of the bigger VR and AR events in the industry. We just happened to be in the area to cover what is being announced
10:01PM EDT - Here we go
10:01PM EDT - video time: Qualcomm 'making XR a reality'
10:02PM EDT - Mike Roberts, Sr. Director Product Marketing to the stage
10:02PM EDT - AWE = Augmented World Expo
10:03PM EDT - Talking about leadership about on-device AI, and Snapdragon 710
10:03PM EDT - A new announcement for Computex, to be announced
10:03PM EDT - Hugo Swart, head of XR, to the stage
10:04PM EDT - 3 years ago, we started to see the potential for VR
10:04PM EDT - Looking into adjacent markets for Snapdragon
10:04PM EDT - Announced 820 VR reference design for VR in 2016
10:04PM EDT - Then 835, then 845 reference design for VR
10:04PM EDT - Today is the next chapter in this journey
10:04PM EDT - To 'make XR is a journey for everyone'
10:04PM EDT - Starting with terminology
10:05PM EDT - Everyone talks VR, AR, and MR
10:05PM EDT - Last year we talked about XR
10:05PM EDT - XR = VR + AR + MR
10:05PM EDT - use VR or AR when it's a specific application, but XR is an umbrella term
10:05PM EDT - XR is the next gen mobile compute plaform, and substitute smartphones and PCs
10:05PM EDT - >huh ?
10:06PM EDT - Over the years, see new processors and applications
10:06PM EDT - Transforms the way we work and play
10:06PM EDT - To get to this vision, an important product category needs to be come mainstream
10:06PM EDT - That's the standalone VR - that's what will make this vision come true
10:06PM EDT - In 3 years, this category has established itself
10:07PM EDT - We see launches from Oculus, HTC and Lenovo
10:07PM EDT - These products have arrived, in the hands of consumers
10:07PM EDT - Analysts are predicting that by 2023, 186 million devices will be shipped / the install base
10:07PM EDT - This is a huge opportunity for the hardware and software companies around it
10:08PM EDT - Varies from low quality to high quality
10:08PM EDT - The easiest way to implement is with a smartphone
10:08PM EDT - Still some friction at this end of the spectrum
10:08PM EDT - At the top end is the PC tethered experience, a 300W and high price
10:09PM EDT - It's not mainstream - standalone is mainstream
10:09PM EDT - For standalone, quality is key
10:09PM EDT - Taking the affordably mobile ecosystems and give them a high experience
10:09PM EDT - Two quality levels for standalone
10:09PM EDT - 3DoF vs 6 DoF
10:10PM EDT - 'High Quality vs Premium Quality'
10:10PM EDT - But not everyone will go for the premium quality. Some people may choose a more affordable tier
10:10PM EDT - Each customer will define how to position the feature set
10:11PM EDT - But in the market we see today these two quality tiers for XR
10:11PM EDT - Our platforms for XR are perfect for these categories
10:11PM EDT - But there's something we can do more tailored for the high quality tier
10:11PM EDT - Video time
10:11PM EDT - 'First ever dedicated XR platform'
10:12PM EDT - Announcing Snapdragon XR1 platform
10:13PM EDT - Taking XR mainstream
10:13PM EDT - High Quality VR and AR HMDs
10:13PM EDT - The right balance and featureset for high quality
10:13PM EDT - The right audio features (3D audio), low latency, the right combination of 3DoF/6DoF
10:13PM EDT - The right CPU and GPU and video
10:13PM EDT - Boosted by Artificial Intelligence
10:14PM EDT - Using AI for scene understanding
10:14PM EDT - Covered by XR1
10:14PM EDT - Plenty of use cases. OEMs will dictate them, but Qualcomm had a vision in mind
10:14PM EDT - 1) Video watching: 2D, 3D, UHD, 180-degree, 360-degree, 4K 60
10:15PM EDT - Sports, Concerts, Movies
10:15PM EDT - 2) Gaming
10:15PM EDT - Not premium quality, but a high quality gaming experience
10:15PM EDT - 3) Capture
10:15PM EDT - Needs to be a good camera form factor for AR
10:16PM EDT - Small, lightweight
10:16PM EDT - Devices based on XR1 will enable lightweight devices
10:16PM EDT - Every day we use our phones to capture and remember things
10:16PM EDT - Low battery use for voice and picture taking
10:16PM EDT - 4) Share / Enterprise
10:17PM EDT - Share in real time, e.g. remote technicians dialing back for senior staff
10:17PM EDT - Using tools to connect in real time
10:17PM EDT - The more affordable, the more enterprises will be able to ise it
10:17PM EDT - *use
10:18PM EDT - Time will tell when these devices come to market will see what developers will create with the hardware
10:18PM EDT - Beyond XR1 there are already customers that are going public today with their product roadmaps
10:18PM EDT - Customers coming on stage
10:19PM EDT - Starting with Pico
10:19PM EDT - Focusing on VR/AR for 3 years
10:19PM EDT - S820 and S835 based products already launched
10:20PM EDT - Pico is #2 market share in China
10:20PM EDT - out of all mobile VR / PC VR
10:20PM EDT - AR/VR/MR all on roadmap with XR1
10:21PM EDT - Product design can be challenging, need good platform
10:21PM EDT - Working with QC for more than 4 years on multi-VR platform
10:21PM EDT - XR1 can combine powerful VR perf and SDK together
10:21PM EDT - Often discuss the benefits AR can bring to the market
10:22PM EDT - New product will be available next year
10:22PM EDT - 720 stereoscopic LCD, two embedded cameras (RGB and depth)
10:22PM EDT - 720p*
10:22PM EDT - embedded microphone and speakers
10:22PM EDT - Built in battery gives 3 hours
10:22PM EDT - Support skeleton tracking, gestures
10:23PM EDT - Looking forward to progress
10:23PM EDT - Next to the stage is HTC Vive
10:23PM EDT - President of VivePort to the stage
10:24PM EDT - Changing the world with XR
10:24PM EDT - XR1 will make it more available
10:24PM EDT - But content makes VR and AR exciting
10:24PM EDT - Viveport is the environment / app store for VR
10:24PM EDT - A spaceport into VR
10:25PM EDT - A lot of great free experiences
10:25PM EDT - Over 2000 experiences on Vive today
10:25PM EDT - People want to subscribe to VR content - try a lot of content without buying it directly (like Netflix)
10:26PM EDT - Launched ViveWave that runs the VivePort
10:26PM EDT - Can provide the runtime and the store with XR1
10:26PM EDT - Pico uses ViveWave
10:26PM EDT - The netflix of china is coming out with a device that works with wave
10:27PM EDT - Build an app for the ViveWave platform, works on all supported devices, rather than a single device
10:27PM EDT - Providing a VivePort for enterprise businesses, e.g. BMW's own Port
10:28PM EDT - Having fun as consumers - provide games, experiences, learning, and social experiences
10:28PM EDT - Social is important
10:29PM EDT - Meta to the stage
10:29PM EDT - Meta 2 is the industry leading AR headset
10:30PM EDT - Projects holograms onto the real world
10:30PM EDT - Gesture and skeleton tracking
10:30PM EDT - 'Most Affordable' at $1495
10:30PM EDT - Humans learn better in the real world, so Meta has tools to allow for collaboration
10:30PM EDT - Workplace interactions
10:31PM EDT - Coming next is Meta XR1 product
10:31PM EDT - More power at a lower price point
10:32PM EDT - Now Vusix to the stage
10:32PM EDT - Vusix is 20 years old, first business relationship with Qualcomm with XR1
10:33PM EDT - 'Huge for Vusix'
10:34PM EDT - Driving next gen products
10:35PM EDT - Form factor and fashion is number 1 requirement
10:35PM EDT - 2018 Vusix Blade Edge
10:35PM EDT - Expect XR1 versions in 2019 and 2020
10:35PM EDT - Also enterprise headsets
10:36PM EDT - Tied in closely to Vusix mission statement with standalone devices
10:37PM EDT - Now ODG to the stage
10:37PM EDT - ODG + Qualcomm collaboration is long time
10:38PM EDT - S835 launched on the ODG R9
10:38PM EDT - Cinema quality optics
10:38PM EDT - No other AR product has THX Video Cinema certification
10:38PM EDT - R7 for rugged
10:38PM EDT - Collaboration with Porsche - every dealership will have an R7
10:39PM EDT - R7 with BP for hazardous analysis
10:39PM EDT - R9 distributed via mobile carriers
10:39PM EDT - The next gen XR1 platform must be fashionable
10:39PM EDT - Must fuse the real and the digital
10:39PM EDT - Must lead the pack to mass adoption
10:40PM EDT - XR1 brings the price point down
10:40PM EDT - Hope to redefine what mobile computing is
10:40PM EDT - Back to Qualcomm
10:41PM EDT - Our goal is to make XR mainstream
10:41PM EDT - >Ryan actually was briefed on the XR1 platform, you can read his analysis here
10:41PM EDT - https://www.anandtech.com/show/12793/qualcomm-xr1
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