NVIDIA Adds GeForce GTX 1060 To “Prepare for Battle” Bundleby Daniel Williams on March 28, 2017 9:01 AM EST
- Posted in
- Game Bundles
In a brief announcement this morning, NVIDIA is expanding their "Prepare for Battle" bundle to include the GeForce GTX 1060.
NVIDIA's latest bundle launched nearly two months ago, at the end of January. At the time it launched, the bundle offered anyone who purchased a GeForce GTX 1080, GTX 1070, or a PC or laptop equipped with these cards the option to download either Ubisoft’s For Honor or Tom Clancy’s Ghost Recon Wildlands for free. NVIDIA then expanded the bundle to cover the GTX 1080 Ti upon its launch earlier this month.
Now that a good number of miles have been run on this offer, NVIDIA has included the GeForce GTX 1060 in on the action as well. This means that short of the entry-level GTX 1050 series, everything above in NVIDIA's GeForce lineup includes a game bundle. It's a notable distinction, in part because the GTX 1060 is the fastest card in a competitive market for NVIDIA - that is, where AMD offers a card with comparable performance. Consequently, NVIDIA's bundle has taken on something of a new meaning, as it's no longer about just throwing in a value add item to higher margin cards, but now about influencing mainstream video card buyers.
|NVIDIA Current Game Bundles|
|GeForce GTX 1080/1070||Prepare for Battle|
|GeForce GTX 1060||Prepare for Battle|
|GeForce GTX 1050Ti/1050||None|
|GeForce GTX 1080/1070 Desktops||Prepare for Battle|
|GeForce GTX 1080/1070 Notebooks||Prepare for Battle|
Looking at the updated lineup, one thing worth noting here is that while GTX 1080 and GTX 1070 systems were included in the bundle, there is no word on if GTX 1060-equipped desktops or laptops are part of this offer as well.
We haven’t yet received news to how long this offer will run, though we will update here when we catch news of the end date. Meanwhile it is worth remembering to verify the participation of any vendors purchased from as NVIDIA likely will not give codes for purchases made from sellers that are not participating. NVIDIA also makes clear that it is up to the buyer to confirm their vendor of choice is participating in this bundle as NVIDIA cannot provide download codes and coupons for purchases made at non-participating retailers and e-tailers.
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BrokenCrayons - Tuesday, March 28, 2017 - linkPrepare for battle? What? So Joe and Jane Average sitting in their mortgaged suburban home become warriors or something? It sounds like marketing departments are seeking young adults that have their heads in the clouds, but those younger people don't have a lot of disposable income to purchase even mid-tier 1050 graphics cards for their computers. Most of them are scraping by on iGPUs and second hand hardware and they'll grow out of calling their desktop PC their "battlestation" before they advance far enough in their professions to find this kind of marketing appealing.
0ldman79 - Tuesday, March 28, 2017 - linkAgreed.
I understand not bundling games with cards with low margins, but it is a shame they left out the 1050 series. It is still a capable card.
takeshi7 - Tuesday, March 28, 2017 - linkYou must be fun at parties. What should they call it? Game quota incentive package #1?
BrokenCrayons - Tuesday, March 28, 2017 - linkI think Game Quota Incentive Package #1 is pretty good. It gets right to the point and the number implies there might be other incentive packages later or (better still) a variety of packages to select right now in the event the games offered aren't the sorts of things you're interested in playing. For instance, I'd like to see NV offer a visual novel bundle or maybe partner up with King to offer a nice package of items to use in Candy Crush Saga that I'd otherwise have to purchase through microtransactions. The least they could do is pick games that lots of people play rather than niche titles that only a small percentage of people find appealing.
Yojimbo - Tuesday, March 28, 2017 - linkLots of movies, TV shows and video games are fantasy or have elements of fantasy. What do you think the age distribution is of superhero movies is? Look at how many 30+ year-olds like Harry Potter. There's even fantasy in things completely unrelated to video games. Sex and the City, etc. NVIDIA are playing into that fantasy in a sort of ironic way. They call it a 'Battlestation' to be over-the-top and evoke self-reflection. It's a sort of half joke. My body is ready.
I also think you're underestimating people's disposable income and how some of them prioritize it. If one is a gamer, spending a good chunk of one's disposable income on gaming, maybe spending $200 or more on games a year, then it's not as big of a purchase as you make it sound to spend $250 or $400 instead of $150 on a graphics card every 3 years in order to get more out of those games. People are prioritizing gaming more centrally in their disposable income and that's why the market for gaming graphics cards has been shifting to higher-priced, higher-performance models.
BrokenCrayons - Tuesday, March 28, 2017 - linkAside from a few "adult aged" children, superhero films probably attract the 8-16 demographic and I've never met an adult that hasn't grown out of Harry Potter.
Yojimbo - Tuesday, March 28, 2017 - linkWhat world are you living in? There were people in their 20s that were Harry Potter fans even when it was new. Have you heard of Star Trek conventions? Do you think that Star Wars is making all of its revenue from the 8-16 year old demographic?
BrokenCrayons - Tuesday, March 28, 2017 - linkStar Wars is OOOOOLD, like old as dirt old (on which topic, I am a sel-proclaimed subject matter expert so I know these things well). I'm sure there were a large number of people who are now brushing up to their 60s and 70s that grew up with Star Wars and thusly have a place in their hearts for such childhood diversions. I also understand Disney owns the entire heap of intellectual property these days and is working hard to revive it for a new generation of children which is something Disney does well at with crusty derelicts like those. So I expect you'll see the aforementioned adults that are still largely locked in childhood as fans (those well into their twilight years) and a cluster of younger children that have seen the latest Disney film that are impressed by the glittery effects, but the rest of us are the adults we appear to be and don't need to escape into non-reality in order to keep a firm grasp on our sanity.
I have to ask, how does this relate to graphics cards or the latest bundle? I'm not seeing the connection between movie couch potatos that haven't grown up and NV's failure to hit a target demographic of adults with disposable income.
kn00tcn - Wednesday, March 29, 2017 - linkprobably attract? why dont you go into the theater instead of making up stats, i didnt realize an R rated deadpool was suitable or that young people know who all these heroes are
BrokenCrayons - Wednesday, March 29, 2017 - linkWhat dead pool are you talking about? Have you seen Harry Potter in theaters when it was playing? I'm fairly sure all of those films were rated PG-13 or less here in the United States.