Kicking off at this moment is AMD’s Computex 2016 keynote. The company has multiple announcements scheduled this evening, but we’re going to jump right into an area that has been of extreme interest for many of our readers: GPUs.

Ahead of this evening’s event, AMD sent out an email to the press teasing the first of their discrete Polaris architecture based cards. Called the Radeon RX 480, AMD has unveiled much of the product’s specifications, but also its price and availability. When the card hits the streets on June 29th, it will be starting at the crucial mainstream battleground price point of $199.

AMD Radeon GPU Specification Comparison
  AMD Radeon RX 480 AMD Radeon R9 390X AMD Radeon R9 390 AMD Radeon R9 380
Stream Processors 2304
(36 CUs)
(44 CUs)
(40 CUs)
(28 CUs)
Texture Units (Many) 176 160 112
ROPs (A Positive Integer) 64 64 32
Boost Clock >1.08GHz 1050MHz 1000MHz 970MHz
Memory Clock 8Gbps GDDR5 5Gbps GDDR5 5Gbps GDDR5 5.5Gbps GDDR5
Memory Bus Width 256-bit 512-bit 512-bit 256-bit
Transistor Count ? 6.2B 6.2B 5.0B
Typical Board Power 150W 275W 275W 190W
Manufacturing Process GloFo 14nm FinFET TSMC 28nm TSMC 28nm TSMC 28nm
Architecture GCN 4 GCN 1.1 GCN 1.1 GCN 1.2
GPU Polaris 10? Hawaii Hawaii Tonga
Launch Date 06/29/16 06/18/15 06/18/15 06/18/15
Launch Price $199 $429 $329 $199

First off, the RX 480 will include 36 CUs. If we assume 64 stream processors to a CU – the GCN standard – then this brings us to 2304 SPs. AMD has not named the specific Polaris GPU being used here, but given the CU count I believe it’s reasonable to assume that this is a Polaris 10 SKU, as I’ve already seen Polaris 11 and it’s a very small chip better suited for notebooks.

AMD also revealed that the card would offer over 5 TFLOPs of compute performance. Given what we know about the CU count, this allows us to estimate the GPU clockspeed. This puts the lower bound of the GPU clockspeed at 1.08GHz and an upper bound (6 TFLOPs) at 1.3GHz, which would be in the range of 10-30% higher clocked than comparable Radeon 300 series cards.

In terms of raw numbers this puts the RX 480 just shy of the current Radeon R9 390. However it also doesn’t take into account the fact that one of the major focuses for Polaris will be in improving architectural efficiency. I would certainly expect that even at the lower end of clockspeed estimates, RX 480 could pull ahead of the R9 390, in which case we’re looking at a part that would deliver performance between the R9 390 and R9 390X, with final clockspeeds and architectural efficiency settling just how close to R9 390X the new card gets.

On the memory front the card is equipped with 8Gbps GDDR5, running along a 256-bit memory bus. This is the typical bus width for AMD x80-series cards, and the high clocked 8Gbps GDDR5 means that we’re looking at a total of 256GB/sec of memory bandwidth to feed the RX 480’s GPU. AMD’s partners will be offering both 4GB and 8GB cards, and for the purposes of this teaser I assume that pricing information will be for the 4GB card, with 8GB serving as a premium option.

Finally, AMD has also revealed the TDP for the RX 480, stating that it will be a 150W card. As Polaris is built on 14nm FinFET, we’re seeing first-hand the benefits of finally making the long-awaited jump off of 28nm, as this means we’re looking at Radeon R9 390 series performance in a card that, on paper, consumes only a bit more than half the power. This also puts the RX 480 right in the sweet spot for mainstream cards, as 150W has traditionally struck a good balance between performance and power consumption that allows for a fast card that doesn’t require aggressive cooling, and is more compatible with OEM computer vendor case & cooling designs.

Cementing its place as a mainstream card, the RX 480 pricing will start at $199. This is an aggressive and heavily fought over price point that has traditionally defined the mainstream segment, attracting buyers who want great 1080p gaming performance that sub-$150 value cards can’t offer, without moving up to more expensive (and power hungry) $300+ cards. In this sense the RX 480 is a direct replacement for the R9 380, AMD’s Tonga-based card that hit the market roughly a year ago at the same price. Going by the raw numbers alone, RX 480 would be 40% (or more) faster than the R9 380.

Meanwhile I won’t speculate too much on the competitive market from a teaser, but it’s worth noting that this is nearly half the price of NVIDIA’s currently cheapest Pascal card, the GeForce GTX 1070. Interestingly both cards have the same 150W TDP, but looking at the throughput figures it does not look like RX 480 is meant to offer quite as high performance as NVIDIA’s card.

Moving on, along with teasing the RX 480’s specifications, AMD’s teaser also laid out their marketing plans for the card. We’re previously talked about how both Oculus and Valve/HTC were encouraging developers to treat VR like a fixed platform, and setting minimum hardware specifications to go along with that. On the AMD side those specifications called for a Radeon R9 290, which the RX 480 should be able to beat.

As a result AMD is planning on heavily promoting the VR aspects of the RX 480, as it brings the necessary performance down from a 250W, $300+ card to a 150W, $200 card. In fact AMD is claiming that VR performance will be closer to $500 video cards, in which case we’d be looking at performance closer to the Radeon R9 Nano, a Fiji based card.

With all of that said, the video card is just one component in the total price of a VR system – you still need the headset – but on the PC side it has also been the most expensive component. Consequently, AMD sees cheaper video cards that offer good VR performance as being important to bringing down the total price of a VR-ready system, and will be promoting the RX 480 as the prescription for entry-level VR needs. From a business perspective, AMD is ultimately expecting VR to be a fast-growing market, so the company wants to make sure they don’t miss out and have more VR-capable cards on the market as quickly as they can.

Along those lines, AMD’s release also makes note that at least one model will be “both HTC Vive Ready and Oculus Rift certified,” though no further details are being offered at this time. Whether this is just a certification matter or if there’s going to be something special about this model (e.g. connectors) is open to speculation.

Finally, now that they’ve revealed the price and much of the specifications of their first Polaris card, AMD is also releasing more details on their overall development and market positioning strategy with Polaris. As AMD has hinted at in the past, Polaris is being specifically developed for and aimed at the mainstream market. AMD wants to recapture lost market share – especially in laptops – and the large mainstream market is seen as the best way to do that. AMD is calling this their “water drop” strategy, and I expect we’ll hear a bit more about it tonight, including the meaning behind the name.

And with all of that said, it looks like we’re going to have a lot of AMD to talk about on June 29th. So until they, stay tuned.

Above: AMD SVP & Chief Architect Raja Koduri, Who Is Very Happy That Polaris Is About To Launch

AMD's Full Teaser Text
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  • RavenSe - Wednesday, June 1, 2016 - link

    All of the 9th series of GTX? Once new tech is out, almost nobody wants obsolete one. There is tons of those chips on the market. Other then that I don't expect NVIDIA to sell 1080 and 1070 at volume, it's early yields, meaning they will still have to sell Maxwell until the switch to new node is fully complete. In the meantime market will start to be flooded with small die size AMD cards that will certainly be at higher volume.
  • slickr - Thursday, June 2, 2016 - link

    That is the msrp on the card, but since it will only be a paper launch and Nvidia is the one selling first "founders" edition cards at over $450, in fact market price is close to $480, I wouldn't be surprised if market prices for the 1070 are at least $420-430 for 3-4 months before it goes down to $400 and I'd expect some competition from AMD to get the price to a more reasonable and sensible price such as $330-$350.
  • JKay6969AT - Thursday, June 2, 2016 - link

    In the UK the price of the cheapest 1080 is £525 and that has a really horrid cheap plastic shroud over the heatsink and the blurb makes no mention of a Vapor Chamber cooling system which comes on the 'Founders Edition' for £619. The decent 3rd party cooler 1080 cards range in price from £580 to £690 and the hybrid and water cooled versions go up past £700.

    This is an expensive card, a really good card, but an expensive one. When AMD releases their competing product these prices will fall.

    Again this is not against AMD or nVidia, just stating the facts.
  • pashhtk27 - Friday, June 3, 2016 - link

    True enough ;)
  • JKay6969AT - Thursday, June 2, 2016 - link

    If tomorrow AMD launched the RXXX Wizzbang Wallop x2 that was $500 and was the same performance as the GTX 1080 then nVidia would be forced to....oh that's right, COMPETE!

    You would soon see the price of the 1080 drop and maybe even see the introduction of the 1080 ti to fill the highest end void to appease the fanboys who need their brand to be the best, even if the top end cards are way out of their league they can aspire to have them. This creates brand loyalty to an almost occultist level where the hardcore fans will argue against fact, logic and truth to defend their brand.

    This is not a bash on nVidia, I'm quite sure that if AMD were in nVidias position they would be acting in the same fashion. it is how business works, like it or not.
  • Meteor2 - Saturday, June 4, 2016 - link

  • piiman - Saturday, June 4, 2016 - link

    " So in this case please tell us all which AMD product forced Nvidia to offer a less expensive, more powerful, more efficient product this round?"

    You act like the round is over. AMD just came out of the corner give them time to start throwing some punches before declaring them the loser. :)
  • poohbear - Wednesday, June 1, 2016 - link

    Are u an investor? Most ppl thay frequent this site are consumers, so they're very happy.
  • slickr - Thursday, June 2, 2016 - link

    LOL! Lets me guess you live in the USA or Canada, have never went more than your state and you are going to be telling how people are in the world?

    Have you been to Russia, India, Slovenia, Morocco, Brazil, etc...? There is a major market out there for $200 and cheaper graphic cards. If AMD can fill the price points from $100 to $200 with amazing graphic solutions that make sense, offer great value you'll see them selling tens of millions of graphics and making big profits!
  • Jumangi - Wednesday, June 1, 2016 - link

    $200 isn't "budget". Its the mainstream where the vast majprity of cards are sold. The 1080/1070 are to show off not for large volume and revenue.

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