While we generally avoid going into deep detail when it comes to our display testing, in light of statements that seemingly contradict our testing it becomes important to contextualize our display tests. Many people are often confused by contradicting statements regarding the peak brightness of an AMOLED display, as we will state that the Samsung Galaxy Note 4’s display reaches a maximum of 462 cd/m^2, while other sites often state that the Note 4’s display reaches a maximum of 750 cd/m^2. Another commonly cited discrepancy is that we rate the Nexus 6’s display to reach a peak brightness of 258 nits, while others have rated the Nexus 6’s display to be as bright as 400 nits.

One might immediately assume that one measurement is right, and the other is false. In truth, both measurements are achievable, as we’ll soon see. Before we get into any discussion of testing methodology though, we must first understand how AMOLED and LCD displays work. Fundamentally, LCD and OLED displays are almost completely different from one another, but face similar issues and limitations. LCD is the older of the two technologies, and is fundamentally quite simple, although not quite as simple as OLED. In short, we can view an LCD display as made of a backlight, and a color filtering array which has liquid crystals that control the passage of light, along with polarizers to make sure that the filtering system works correctly.

An Apple iPod Touch music player disassembled to show the array of white-edge LED's powered on with the device / ReTheCat

To break this system down further, we can look at the backlight. In the case of mobile devices, the only acceptable backlight system for thickness and power efficiency reasons is the edge-lit LED, which places a line of LEDs along an edge of the display, which is then diffused through a sheet of transparent material with strategically-placed bumps in the material to create points of light via total internal reflection. For the most part, LEDs in use today are blue LEDs with yellow phosphors in order to increase efficiency, although this means that the natural white point of such a backlight is higher than 6504k and requires filtering in order to reach a calibrated white point.

Schematic diagram IPS LC display / BBCLCD

While the backlight is relatively simple, the actual color filtering is a bit more complicated, although we will avoid extensive depth in this case. In the case of IPS, the structure is generally quite simple in nature, with two electrodes in plane with each other, which is used to generate an electric field that rotates the orientation of the liquid crystals in plane with the display to dynamically alter the polarization of the light that can pass through the liquid crystal array. With a set of fixed polarizers before and after the liquid crystal array, by using the controlling TFTs to alter the voltage applied on the electrodes one can adjust individual color output on a per-pixel basis.

Schematic of a bilayer OLED: 1. Cathode (−), 2. Emissive Layer, 3. Emission of radiation, 4. Conductive Layer, 5. Anode (+) / Rafał Konieczny

AMOLED is a fundamentally different approach to the problem, which uses organic emitters deposited upon a substrate. These emitters are designed to emit red, green, or blue when voltage is applied across two electrodes. Similarly, TFTs are needed to control each pixel. As one can see, AMOLED is a simpler solution, but in practice the issues with such an implementation can be quite complex.

In order to determine what picture content to use for a measurement of maximum brightness, we must turn to a measurement known as Average Picture Level (APL). This is best explained as the percentage of the display that is lit up compared to a full white display, so a display that is completely red, green, or blue would be 33% APL.

As one might already be able to guess, with AMOLED power consumption is highly dependent upon the content displayed. With a pure white image, every pixel must be lit, while with a pure black image every pixel is off. As the display typically has a maximum power use set for a mobile device, this opens up the capability for AMOLED displays to allocate more power per pixel (i.e. higher maximum luminance) when not displaying a full-white image. This is in contrast with the edge-lit LCDs used in mobile displays, which have relatively limited local-dimming capabilities. As a result, the maximum brightness of an LCD is relatively fixed, regardless of the displayed content.

In the case of the Nexus 6, we can clearly see dimishing returns after 40% APL as there is efficiency droop on AMOLED displays that are similar in nature to LED backlights. While now it’s easy to understand why it is that AMOLED can vary in maximum brightness, the question is which brightness is “correct”. While an AMOLED display can technically have a maximum brightness of 750 nits, it’s unlikely that people will look at images effectively equivalent to 1% of the display lit up with white.

In practice, it turns out that with Lollipop and almost all web pages, the average picture level is quite high. It’s increasingly rare to see cases where displayed content is below 50% APL. According to Motorola, 80% APL represents an average APL for light UIs and in light of this, it seems appropriate to test at similarly real-world APLs. Taking a look at some commonly used applications in Lollipop, we see that the APL is regularly at or above even Motorola's 80% figure. I opened some of the applications on my Nexus 6's homescreen to take screenshots of whatever they had open when they came up, and I've tabulated the results below.

  APL in %
Messenger 86
Calculator 49
Settings 84
Calendar 80
Phone 89
Reddit Is Fun (Light) 77
Reddit Is Fun (Dark) 23
Chrome New Tab 86
Wikipedia 83
AnandTech 52
AnandTech Article 81
Twitter 76

As you can see, many of the screens in Android's interface as well as web pages and third party apps have a high APL. There are exceptions, like the Calculator application and any application with a dark theme, but the overall trend is clear. Google's new interface style also means that applications are more likely to adopt interfaces with large amounts of white than in the past. 

As a result of this, we test at 100% APL in order to get an idea of perceived brightness. While there may be some need for lower APL testing, it’s important to also consider cases such as OLED aging which will lower peak brightness over time. It's also important to consider that the delta between 80% APL and 100% APL in this case is around 44 nits. This makes for about an 18% delta in brightness, which ends up being around the noticeable difference in most cases. While our testing is subject to change, in the case of brightness we currently do not see much need to dramatically alter our methodology.

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  • Small Bison - Monday, December 22, 2014 - link

    This comment is best read in Alfrid Lickspittle's voice.
  • Brandon Chester - Monday, December 22, 2014 - link

    My personal iPhone 6 is close to D65, I forget the exact measurement. Also, their calibration improves, not their gamut coverage. You can have 100% sRGB coverage and still improve your color accuracy.
  • PC Perv - Tuesday, December 23, 2014 - link

    Yah and your Galaxy Tab Pro 8.4 has an RGBW Pentile AMOLED screen. XD

  • GC2:CS - Tuesday, December 23, 2014 - link

    Yeah they will, because Apple really cares for display quality. They don't use AMOLED's because they propably aren't meeting their yelds targets, for whatever reason. Or because they just aren't good enough for Apple to swith from current retina HD displays (which are amazing).

    We well see what amazing things they can do with AMOLED technology in the Apple Watch.
  • PC Perv - Monday, December 22, 2014 - link

    I suggest AnandTech to hire fresh talents to write. People who are less jaded and not so biased like these two.
  • Rezurecta - Monday, December 22, 2014 - link

    Amazing explanation. Thank you.
  • zodiacfml - Tuesday, December 23, 2014 - link

    I did not learn or understand a thing.
    How do you measure brightness, is it a small area in a screen or do you take account the screen size since a larger display can put out more light?
    Why not separate the brightness comparisons between AMOLED and LCD displays from now on since this puts OLED displays on a bad position in terms of max brightness.
  • victorson - Tuesday, December 23, 2014 - link

    Great work on putting those exact numbers to paper, this type of articles is exactly why we love AnandTech.
  • krumme - Tuesday, December 23, 2014 - link

    When do you start to use your eyes as evaluation method?

    Try read on the phone when its dark in bed. Outside. With different colors and lightning in context. The real world.

    And ofcource you test at 100% APL.
    Why do you use so many words for it? - we can write it for you next time.
    Not that say 20%-40% matters here, but its just that this nonsense is part of the loads of 6500k nonsense you focus on. Why do you try to use numbers for something that is not easy to measure?

    With semi professional calibration tool in the house, and every screen from pls to ips to projector calibrated, i can safely say, everything written on Anandtech about screen technology is useless from brightness to overdone remarks about 6500k balance. The picture we get, doesnt resemble reality that meets our eyes.

    A modern Oled beat modern Apple screen - or whatever ips is used. Loads of words can not change it.

    And i have to say, i am also predicting the oled - apple - done right. Please surprice us.

    Your methology and reviews make people buy the wrong stuff.
  • PC Perv - Tuesday, December 23, 2014 - link

    "While an AMOLED display can technically have a maximum brightness of 750 nits, it’s unlikely that people will look at images effectively equivalent to 1% of the display lit up with white."

    And it is quite likely that people will look at a 600 nit white LED backlight in a pitch-black darkness? Sure, if you are suicidal and want to go blind. That would be one way.

    You pick and choose data to suit your agenda. (not that they are correct - see 6515K nonsense and ever more perfect Apple's sRGB in your yearly charts) You do not explain your methodologies clearly, so that you can mislead readers while maintaining a (im)plausible deniability. Sorry, but it no longer works.

    You should explain that you are measuring things in a cave and that things do change the moment you walk out. For example, you might explain that AMOLED screen do not need as high a brightness as LCD thanks to the nature of tech (lower reflectance, superior viewing angles, infinitely higher contrast, to name a few) - but you choose not to. Just because. I know we will have to wait for those until Apple's AMOLED stuff arrives. Instead, we now hear about this "APL" just in time when Lollipop arrived. Convenient, eh?

    That is how you operate. There are countless examples like these. Data and commentary deliberately chosen with ulterior motives. When I pointed them out to your predecessors they sure enough denied everything and anything less than pure-minded. And.. guess what? Tada.. A job at Apple's office! B'bye~~

    AnandTech should hire someone who truly loves and actually uses Android devices daily to write Android device reviews. Let these two have fun with Apple stuff - I could care less. But this nonsense has gone way too long and you no longer can hide behind invisible clothes because the people can see through.

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