TPV Technology, the company that produces monitors under the Philips brand, this week began to sell one of the world’s first curved displays with a 4K resolution that was formally introduced at IFA last September. The BDM4037UW monitor was designed primarily for consumers seeking for UHD experience on the PC, which is why the screen is not too expensive when its dimensions, curvature and resolution are considered. Nonetheless, PBP and PiP capabilities of the display make it useful for various control room applications as well.

Curved and UHD monitors are gaining traction these days because prices of models featuring good panels with decent brightness, contrast ratio and viewing angles have become more palatable in the recent quarters. However, the popularization of curved and UHD displays have been two isolated trends so far. The majority of curved monitors are ultra-wide and feature approximately 21:9 (2.33:1) aspect ratio because manufacturers want users to have a more immersive experience. By contrast, flat 4K UHD displays feature an aspect ratio of 16:9. So far, no company has introduced a curved 4K computer monitor because its curvature would hardly bring a lot of advantages for 27” – 32” panels (typical for computer screens). Meanwhile, Philips decided to offer a curved UHD display that is large enough for curvature to make sense.

The Philips BDM4037UW display is based on a 40” VA panel with a 3840×2160 resolution, 300 nits brightness, 3000R curvature, a 4000:1 contrast ratio, a 60 Hz refresh rate and a 4 ms response time. The manufacturer claims that the monitor can reproduce 1.07 billion colors (listed online as 'dithered 10-bit', but doesn't clarify native support) and is rated to support 85% of the NTSC color gamut. Technically speaking, 85% of the NTSC color space is wider than 100% of the sRGB color space, but what we do not know is whether the latter is officially rated out-of-the-box (and it seems odd not to confirm sRGB coverage). 

Philips Brilliance 4K Ultra HD LCD
Panel 40" VA
Native Resolution 3840 × 2160
Maximum Refresh Rate 60 Hz
Response Time 4 ms GTG
Brightness 300 cd/m²
Contrast 4000:1
Viewing Angles 178°/178° horizontal/vertical
Curvature 3000R
Color Gamut NTSC 85%
Pixel Pitch 0.230 mm × 0.230 mm
Pixel Density 110 PPI
Inputs 2 × DP 1.2
1 × HDMI 1.4
1 × HDMI 2.0
1 × D-Sub
Audio 3.5 mm input/output
2 × 5 W
USB Hub 4 × USB 3.0 Type-A connectors
1 × USB 3.0 Type-B input
Power Consumption Idle: 0.5 W
Eco: 32.6 W
Active: 43.7 W
Link BDM4037UW

While the BDM4037UW is primarily aimed at consumers, one of its key selling points (apart from dimensions, resolution, and curvature) is support for Philips’ MultiView PBP (picture-by-picture) technology for up to four devices as well as PiP (picture-in-picture) for up to two devices that will be useful in various control or trade rooms where one of such displays can replace four monitors with a lower resolution. To enable PBP and PiP features, the BDM4037UW is equipped with two DisplayPort 1.2, one HDMI 1.4, one HDMI 2.0 and one D-Sub input. In addition, the monitor has a quad-port USB 3.0 hub with one header supporting fast charging. As for audio, the display is equipped with two 5 W stereo speakers.

At present, the Philips BDM4037UW monitor is available in Europe. The display costs £589 in the U.K. and €749 in Eurozone. Meanwhile, it is unknown when TPV plans to start selling the BDM7037UW monitor in the U.S. as well as its pricing.

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Sources: Hexus, XGN

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  • sovking - Wednesday, January 18, 2017 - link

    I would like to see some monitor around 48-50". I'm currently using a Dell UltraSharp 24" FHD 16:10, so I'm afraid that at only 40" the DPI will increase and probably I'll encounter some problem to see some small text (working on dpi at os level sometimes gives some troubles under windows).
    So, good for 40, better for 43" 4K, but 50" could be very useful for programming and immersive when playing games!
  • Thklinge - Wednesday, January 18, 2017 - link

    That Dell is 94 DPI (I know, I have six U2412M in my current rig), this Philips is 110 DPI, so no, things won't be tiny, which is good.
  • sovking - Wednesday, January 18, 2017 - link

    Yes, it's not much... Probably a greater dimension could require more resulution.
    I'm wondering if a 4K with 21:9 aspect ratio would be more useful for programming too: an example is LG 38UC99, which is 38" 21:9 QHD+ 3840x1600 (it's not 4K) but has the same 110ppi. This Philips monitor is true 4K and it is bigger.
  • at80eighty - Wednesday, January 18, 2017 - link

    Yeah definitely getting one to plug into my surface pro at work at some point. Exactly what I need.
  • stanleyipkiss - Wednesday, January 18, 2017 - link

    Does it feature PWM or not? Does it suffer from burn-in like the other 40" and 43" Phillips monitors?
  • jm0ris0n - Wednesday, January 18, 2017 - link

    Would be helpful if a Link/Store was mentioned where we could buy this in the US. Would like to see HDR, but this one definitely captures my attention.
  • fanofanand - Wednesday, January 18, 2017 - link

    Waste of money, still can't display HDR properly.
  • SanX - Wednesday, January 18, 2017 - link

    Ideal size should be minimum 45" for curved, 50" for flat.
  • zodiacfml - Thursday, January 19, 2017 - link

    They're back with the VA panel. Unfortunately, this doesn't interest me anymore with new amazing monitors in a few months. HDR, 4K at 120 Hz, and Quantum dots in one monitor.
  • AnnonymousCoward - Thursday, January 26, 2017 - link

    If the stand lacks height adjustment, that puts the top of the screen way too high up! Just look at that ridiculous marketing picture. And why is the guy hunched over--wouldn't it make more sense for him to move the screen closer and sit back in his chair? cables anywhere?

    Can't Philips start specing lag and the backlight type in their specs so we don't all have to wonder and wait for some reviewer to measure it???

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