TPV Technology, the company that produces monitors under the Philips brand, this week began to sell one of the world’s first curved displays with a 4K resolution that was formally introduced at IFA last September. The BDM4037UW monitor was designed primarily for consumers seeking for UHD experience on the PC, which is why the screen is not too expensive when its dimensions, curvature and resolution are considered. Nonetheless, PBP and PiP capabilities of the display make it useful for various control room applications as well.

Curved and UHD monitors are gaining traction these days because prices of models featuring good panels with decent brightness, contrast ratio and viewing angles have become more palatable in the recent quarters. However, the popularization of curved and UHD displays have been two isolated trends so far. The majority of curved monitors are ultra-wide and feature approximately 21:9 (2.33:1) aspect ratio because manufacturers want users to have a more immersive experience. By contrast, flat 4K UHD displays feature an aspect ratio of 16:9. So far, no company has introduced a curved 4K computer monitor because its curvature would hardly bring a lot of advantages for 27” – 32” panels (typical for computer screens). Meanwhile, Philips decided to offer a curved UHD display that is large enough for curvature to make sense.

The Philips BDM4037UW display is based on a 40” VA panel with a 3840×2160 resolution, 300 nits brightness, 3000R curvature, a 4000:1 contrast ratio, a 60 Hz refresh rate and a 4 ms response time. The manufacturer claims that the monitor can reproduce 1.07 billion colors (listed online as 'dithered 10-bit', but doesn't clarify native support) and is rated to support 85% of the NTSC color gamut. Technically speaking, 85% of the NTSC color space is wider than 100% of the sRGB color space, but what we do not know is whether the latter is officially rated out-of-the-box (and it seems odd not to confirm sRGB coverage). 

Philips Brilliance 4K Ultra HD LCD
Panel 40" VA
Native Resolution 3840 × 2160
Maximum Refresh Rate 60 Hz
Response Time 4 ms GTG
Brightness 300 cd/m²
Contrast 4000:1
Viewing Angles 178°/178° horizontal/vertical
Curvature 3000R
Color Gamut NTSC 85%
Pixel Pitch 0.230 mm × 0.230 mm
Pixel Density 110 PPI
Inputs 2 × DP 1.2
1 × HDMI 1.4
1 × HDMI 2.0
1 × D-Sub
Audio 3.5 mm input/output
2 × 5 W
USB Hub 4 × USB 3.0 Type-A connectors
1 × USB 3.0 Type-B input
Power Consumption Idle: 0.5 W
Eco: 32.6 W
Active: 43.7 W
Link BDM4037UW

While the BDM4037UW is primarily aimed at consumers, one of its key selling points (apart from dimensions, resolution, and curvature) is support for Philips’ MultiView PBP (picture-by-picture) technology for up to four devices as well as PiP (picture-in-picture) for up to two devices that will be useful in various control or trade rooms where one of such displays can replace four monitors with a lower resolution. To enable PBP and PiP features, the BDM4037UW is equipped with two DisplayPort 1.2, one HDMI 1.4, one HDMI 2.0 and one D-Sub input. In addition, the monitor has a quad-port USB 3.0 hub with one header supporting fast charging. As for audio, the display is equipped with two 5 W stereo speakers.

At present, the Philips BDM4037UW monitor is available in Europe. The display costs £589 in the U.K. and €749 in Eurozone. Meanwhile, it is unknown when TPV plans to start selling the BDM7037UW monitor in the U.S. as well as its pricing.

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Sources: Hexus, XGN

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  • Mikuni - Friday, January 20, 2017 - link

    two what?
  • speculatrix - Wednesday, January 18, 2017 - link

    hopefully there will be an S-IPS one sometime which can be calibrated for photo work
  • nathanddrews - Wednesday, January 18, 2017 - link

    Seems like more than a few tradeoffs to get that curve.

    For $650 you can get the VA Sony 43" UHD TV with HDR and WCG...
    4k@60Hz @ 4:4:4 + HDR = 33.2 ms input lag:
  • boeush - Wednesday, January 18, 2017 - link

    Hm, 33 ms input lag vs 4 ms. Quite a trade-off, no?

    And, the curve in this case would be quite helpful at the distance you'd use a monitor, compared to the distance you'd watch a TV from...
  • nathanddrews - Wednesday, January 18, 2017 - link

    Two completely different measures. Input lag is not even close to the same thing as gray-to-gray pixel response time. One is a measure of how long it takes the display to render the change to a scene, the latter is simply what the display technology is capable of. You can have input lag of 250ms on a display with 0.001ms GTG response time.

    16-32ms input lag is pretty typical among nearly all 60Hz displays even *without* HDR enabled. It's actually pretty good to get that low with HDR.
  • fanofanand - Wednesday, January 18, 2017 - link

    Great explanation, Sony has one of the best TV's for HDR gaming right now, I believe only trailing the K series Samsungs.
  • nathanddrews - Thursday, January 19, 2017 - link

    Speaking in terms of 2016 models, Samsung probably has the most consistently HDR input lag. It remains to be seen what 2017 brings, but it's clear that a lot of people in the TV industry are starting to take gaming more seriously as there have been firmware updates from LG and Sony to improve input lag times. And with HDMI 2.1 coming late 2017 (mostly likely standard on lots of 2018 models), we'll finally get a universal game mode built into the connection itself, offering variable refresh rate and flags to bypass all other internal display nonsense to get the lowest input lag possible. I am excite.
  • nathanddrews - Thursday, January 19, 2017 - link

    *consistently low*
  • boeush - Wednesday, January 18, 2017 - link

    Now we're getting somewhere: finally dimensions and form factor that actually make sense for desktop usage at 4k.

    If I didn't already have my multi-monitor setup, I'd seriously consider getting this...

    If they add full HDR support, good color accuracy, and higher refresh rates (120 Hz will do) in the next version, I'd be tossing my current setup and shelling out the big bucks before I knew what happened =)
  • timbotim - Wednesday, January 18, 2017 - link

    If it helps, Philips seem to be well focused on the 40"-ish area; BDM4065UC and BDM4350UC that I know of. However, the 4065 might be hard to source - it seems Philips stopped making it. Shame, amazing monitor at sensible price.

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